Michael Terpin

Michael Terpin began SocialRadius in 2007 and has been engaged in social media marketing campaigns since 2003.  Success stories include the outreach for recording artist Will.i.am’s Yes We Can video for the Obama campaign (which won an Emmy, Webby and Clio Gold Lion) and for I’m a Celebrity… Get Me Out of Here! on NBC, which opened at #1 in its timeslot, and the recent, controversial Scarface School Play for Rockhard Films/Sharethrough; social media event marketing for Live8, LiveEarth, the Green Inaugural Ball and the David Lynch Foundation.  The Company has been a pioneer in generating direct-to-consumer revenue within social media campaigns for clients ranging from Philips to Affinia Hotels.

Terpin also founded Marketwire, one of the world’s largest and most comprehensive international press release newswires. Originally known as Internet Wire, Marketwire was acquired in April 2006 by Toronto-based media company, CCN Matthews, and is now owned by OMERS Capital Partners, the private equity arm of a $41 billion pension fund. Marketwire employs more than 200 people and has annual revenues of more than $70 million, with offices on four continents.

Terpin holds an MFA in Creative Writing from SUNY at Buffalo and a dual bachelor degree in Newspaper Journalism and English Literature from Syracuse University. He serves as an advisor to SU’s Newhouse School of Public Communications, where he was inducted into its prestigious Wall of Fame. Terpin was a finalist in the 2000 Ernst & Young Entrepreneur of the Year Award.