Songpol Shanmatkit

Songpol had 5 years of experience in International Trading, primarily in Indochina, when he entered the Direct Marketing industry in 1992 before starting DRTV in 1996.

In 2004, He was elected President of the Thai Direct Marketer Association (TDMA), Asia Committee of DM Asia and Thai Office of Customer Protection Department Board Member. Some of his remarkable achievements have been composing the “Thailand Direct Selling and Direct Marketing Bill”, “Broadcasting Regulatory” and “Privacy Law”.  

Songpol, as CEO, set up TV Direct in 1999. From being purely DRTV the company expanded to become a Fully Integrated Direct Marketing organization, and now a Multichannel Marketing corporation. TV Direct is now the most significant DRTV player in the Indochina market.  

Mr. Songpol Shanmatkit graduated with a Bachelor degree in Major of Management and a Master Degree in Science of Computer Engineering Management from Assumption University of Thailand.