About the Electronic HomeShopping Conference 

This Conference was launched by ERA EUROPE in 2007 to explore the revolution in Home Shopping. 

Every day sees increasing amounts of video content on all platforms in households and in the hands and pockets of millions of consumers around the world. The new Multimedia Consumer is permanently connected to Traditional edia, Social media, brands, marketers and retailers. Such a technological revolution generates powerful change in the buying behaviour of consumers, where the expection of good and relevant audiovisual commercial communication, on TV, online and in-Stores is now the norm.  

This Conference is a gathering of the experts in selling through the power of commercial video content; seasoned producers of entertaining and compelling Direct Response video content, selling directly to the consumer, and now expanding their TV Shopping know-how across all digital media.

It is also a unique marketplace to show and find the innovative products and concepts which will be the stars of tomorrow on TV, online and "As Seen on TV"  in stores. The highly selective Expo, gathers creative product inventors and marketers, the future stars of DRTV, Live Home Shopping programmes and catalogues, and the best supporting companies from throughout the value chain.

The conference set-up and style provides ample opportunities for delegates (mostly C-level key decision makers) to mingle, exchange information and interact with those who have developed and practised the science and skills to efficiently capture the attention and spend of the coveted Multimedia Consumer.

Breakdown of participants 2009

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 About The Electronic Retailing Association

 ERA EUROPE is the European affiliate of The Electronic Retailing Association (ERA), representing 75 member companies in the 27 EU member states, the rest of Europe and Middle East.

ERA is the trade association for companies who use the power of direct response advertising to sell goods and services to the public on television, online and on the move (mobile). ERA serves as the cohesive voice for multi-channel marketers while promoting government affairs initiatives and regulations designed to protect consumers and foster the growth of Electronic Retailing though Self Regulation. ERA is a member-driven organization that has grown steadily since its inception 15 years ago and now represents over 400 direct response companies worldwide.

WHO BELONGS TO ERA?

 
ERA represents the leaders of the direct response advertising industry. Member companies include product suppliers (inventors, manufacturers, retail distributors), internet retailers, media buyers and sellers, distributors, specialty services (call centers, fulfillment centers, back-end up-sellers, continuity marketers), integrated marketers (ad agencies, home shopping channels), infomercial producers, suppliers of additional resources (law firms, software development firms) and many more. The direct response industry has expanded rapidly in recent years, as an increasing number of traditional companies are now integrating direct response television, radio and online advertising into their ad campaigns.

ERA EUROPE membership benefits and obligations include industry Self Regulation Marketing Standards which members must sign in, when joining the Association.

To join ERA EUROPE visit www.eraeurope.org

To join ERA in North America or elsewhere please visit www.retailing.org