About the Electronic HomeShopping Conference

This Conference was launched by ERA EUROPE in 2007 to explore the Quiet Revolution happening in Home Shopping.

Every day sees increasing acceleration of Digital Technology penetration in households and in the hands and pockets of millions of consumers around the world, permanently connected to Media, Businesses... and Marketers. Such a technological revolution generates powerful change in Consumers buying behaviour, and the emergence of a new Multimedia Consumer, a profile which transcends gender, age, cultures and social segments.

As direct to consumer marketers selling through electronic media this has a hugely significant role to play in the future of our business. In some elements we are the undisputed experts in the field, however in other areas we still must strive to develop our businesses to keep pace with the revolution.

This Conference is geared to monitor and evaluate the dramatic consequences for the Electronic Retailing Industry, and especially for the Television Shopping segment, which has pioneered and mastered for two decades the power of Audiovisual Commercial Communication to entertain and sell on TV, but is now joined by all Direct-Response Marketers, Distance-Selling Companies and now by Brick and Mortar Retailers who discover the reach, attraction and marketing power of video on the net.

This conference will provide ample opportunities for delegates to listen, mingle and interface with those who have developed and practiced the science and skills to efficiently capture the attention and spending of this coveted Multimedia Consumer.

A highly selective Expo, gathering the handful of creative product inventors and marketers which will be soon the Stars of DRTV, Live Home Shopping programmes and catalogues in all categories.

 About The Electronic Retailing Association

The Electronic Retailing Association is the trade association for companies who use the power of direct response advertising to sell goods and services to the public on television, online and on the move (mobile). ERA serves as the cohesive voice for multi-channel marketers while promoting government affairs initiatives and regulations designed to protect consumers and foster the growth of Electronic Retailing though Self Regulation. ERA is a member-driven organization that has grown steadily since its inception 15 years ago and now represents over 400 direct response companies worldwide.

ERA EUROPE is the European affiliate of ERA, incorporated in Brussels, and represents 75 member companies in the 27 EU member states, the rest of Europe and Middle East.

WHO BELONGS TO ERA?
ERA represents the leaders of direct response, and member companies include product suppliers (inventors, manufacturers, retail distributors), internet retailers, media buyers and sellers, distributors, specialty services (call centers, fulfillment centers, back-end up-sellers, continuity marketers), integrated marketers (ad agencies, home shopping channels), infomercial producers, suppliers of additional resources (law firms, software development firms) and many more. The direct response industry has expanded rapidly in recent years, as an increasing number of traditional companies are now integrating direct response television, radio and online advertising into their ad campaigns.

ERA EUROPE membership benefits and obligations include industry Self Regulation Marketing Standards which members must sign in, when joining the Association .

To join ERA visit www.retailing.org (companies based in the USA and elsewhere in the world except Europe)

To Join ERA EUROPE visit www.eraeurope.org