TUESDAY - 1100 - 1230, 26th June

Social Media - Is it finally impacting, in a measurable way, the business model of Electronic Retailing?

The multimedia consumer is now routinely solicited to become an active participant in "social media culture" and soon to come is Connected TV, which will bring an even greater level of connected conversation around programming and advertising.

This session will update the 2012 Electronic HomeShopping Conference audience with examples of creative, consumer friendly way of making social media in all their various facets and formats, into efficient "Relational Marketing" channels...

Speakers
	Michael Terpin CEO, Social Radius