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How to maximise your chances of success and minimise your risk.
Meet a complete panel of ERA EUROPE member experts on media, tax & VAT, fulfilment, distribution, advertising law in the major markets... Understand how to open a new business territory for your most successful products in the most attractive markets in Europe, choosing between a distribution strategy or the opening of your own operation. Covering The UK, the natural and most mature landing base; Germany, the solid growth market, France, Spain and Italy. Making the big leap is easy if you know the right partners. A first step before considering international ventures, and a must attend session if you have already decided to expand your Business in Europe.
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Experts and industry leaders exchanging views with key market regulators on the short and medium term issues impacting our industry today. An update of Consumer Protection Laws in multichannel commerce; privacy issues in electronic media; how Self Regulation can protect the industry from rogue traders and unnecessary regulations; the new territories of teleshopping: main street retailers with video content on the net; lead generation models.
The Consumer Rights directive revision and proposals which pose a serious threat to the distance-selling business model. EMOTA and ERA EUROPE work jointly in Brussels to monitor the compromise in progress between the Parliament, The European Council and the Commission. In this session you will understand the potential impact on your business if you operate in the EU. The EASA director and our US guests will exchange views and update on Internet Privacy issues, top of the regulatory agenda in political circles in Brussels and Washington. And as every year, we will have a review of US issues that could influence European regulators.
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After the extremely well-received 2010 and 2011 sessions on South East Asia, we have invited some of the most dynamic market leaders from India, South Korea & The United Arab Emirates. All have long understood and operated with a global vision of our industry. They look for the best products, technologies and marketing in the world to bring to their already creative, marketing, and technology-savvy, business and cultural environment. If you are an international product marketer, this is a must attend session!
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How the leaders in the Home Shopping industry maintain their leading position via innovative new platforms to reach the consumer with compelling content, on air, online and on the move. How convergence between video content and the net is bringing high street 'bricks-and-mortar' retailers up to speed and into the back yard of the world leaders in electronic retailing.
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