| BUSINESS CHANGING CONTENT |
 |
 |
 |
|
Essential Business Information & Education We have a terrific, varied programme lined up for you that won't be too demanding on your valuable time. Please do try to attend these important business-changing sessions as they could have a big impact on your future business from both a selling and a legislative perspective. Monday, June 28 0930-1100 - European Affairs Forum 2010 Our industry is founded upon consumer confidence and customer loyalty and consumer protection regulations are turning global. Learn from a panel of distinguished experts with international legal expertise, what the key consumer protection issues will be in 2010-12 from our governing institutions in Europe and in the US. This is an opportunity to dialogue and hear from these experts how our industry can help influence the governing bodies and allow balanced principles and business-frendly provisions for implementation to prevail. Speakers: Jeff Knowles (tbc), Partner, Venable LLC (USA); David Bond, Partner, Field Fisher Waterhouse (UK); Julian Oberndoerfer, Vice President Media Law, Media Politics and Distribution - Home Shopping Europe (Germany); Mike Wells, Director, Dolphin Television Ltd (UK)
Monday, June 28 1100-1230 - OPENING SEMINAR, Keynote Speaker, Fredrik Haren Fredrik Haren Creator and author of THE IDEA BOOK Fredrik Haren has delivered over 1,000 speeches, lectures and workshops about creativity, idea generation and entrepreneurship to hundreds of organizations in more than 25 countries. His clients include HP, American Express, ABB, China Mobile, Nokia, Ericsson, Ogilvy and INSEAD and many, many more. He was awarded ”Speaker of the Year” in Sweden 2007 and selected "one of Sweden´s 10 most requested business speakers" in 2008. Fredrik has written seven books, including he bestseller, ”The Idea Book,” which has been translated into English, Japanese and Chinese and 6 other languages. The book was recently selected for an upcoming American book about “the best 100 Management Books of all time” and has sold more than 150 000 copies in Sweden alone (where a business book is considered a best seller if it sells 10 000 copies.) Fredrik recently spent 10 months traveling in more than 15 countries in order to conduct hundreds of interviews with leading politicians, CEOs, young entrepreneurs and students for his new book titled, ”The Developing World.” (Published in Swedish in jan 2009).
Fredrik Haren challenges our ingrained opinions and forces us to think in new ways. His speeches are always interesting, surprising and inspiring - and sometimes even provocative. Originally from Sweden, he has been living in Beijing since 2005. Recently, however, he moved to Singapore where he now lives.
Read more about The Idea Book, Fredrik Haren and his most popular speeches at www.theideabook.org
Tuesday, June 29 0930-1100 - When Europe Meets Homeshopping Asia Home Shopping Channels and DRTV companies from Japan, Korea, Taiwan,Thailand are looking for concepts and products from Europe and North America. They will tell you about their markets and business models, and the impact of new technologies. Come and meet with your future partners from some of the most dynamic Direct-to-Consumer markets in the world. Moderator and panelist: Scott F. Reid, Chief Operating Officer & Managing Director, Oak Lawn Marketing, Inc.(Japan) Panelists: Songpol Shanmatkit, CEO, TV Direct Co Ltd (Thailand);
Tuesday, June 29 11h00 to 12h30 - Business & Technology Update 2010 - Bridging Retailing with Mobile & Social Network Marketing Social media is not just about Facebook and Twitter. The biggest "social retailing" success stories are much more sophisticated, and are directly relevant in a Direct Response environment. Icon brands like Philips or Nike have for a long time discovered the magic of direct-to-consumer. But they are now injecting critical masses of creative social marketing & technology in their relations with consumers. You will see provocative relevant and achievable examples, and some efforts that specifically involve ERA members. Digital Signage technology and how it is used in Japan to profile and target customers together with in-store mobile marketing technologies directly usable by you, the DRTV product marketers, when your "As-Seen-On-TV" stars reach brick-and-mortar stores. Moderator & Panelist: Rok Hrastnik - Internet Director - Studio Moderna (Slovenia/CEE) Panelists: Michael Terpin - CEO - SocialRadius (USA); Scott F. Reid - Operating Officer & Managing Director - Oak Lawn Marketing, Inc. (Japan); Ed Jordan - CEO, JAGTAG (USA) |