Julie Coons CEO ERA

Moderator of the Global Forum: The Success Factors for Electronic Retailing in Key Markets Around the World

Julie Coons is the President and Chief Executive Officer of the Electronic Retailing Association. ERA represents over 400 direct to consumer retailers that utilize, radio, television and online technologies to reach consumers across the globe.

Ms Coons is the chief advocate for the ERA membership working with policy, legislative and media audiences. In addition she provides strategic leadership focused on delivering member benefits that grow the industry and the association.

Prior to joining ERA, Ms. Coons served as president and CEO of the Tech Council of Maryland. During her four-year tenure at TCM, Ms. Coons was known for turning the association back to being a regional powerhouse of influence. She oversaw a merger and re-branding of the organization, as well as successfully led an up hill legislative battle credited with taking the association to new heights. 

Before joining TCM, Ms. Coons was executive vice president at PCIA-The Wireless Infrastructure Association, a trade association representing companies that develop, own, manage and operate facilities for all types of wireless, broadcasting and telecommunications services. Her time there was distinguished by the creation and growth of the pre-eminent industry trade show for the wireless infrastructure industry.

Ms. Coons is an active member of a number of professional organizations, including Women in Technology and the American Society of Association Executives. She graduated cum laude from the University of the Pacific in Stockton, Calif., with a B.A. in economics and Japanese language and literature.