Please find the Lineup of Speakers of the ELECTRONIC HOMESHOPPING CONFERENCE 2014:
Ross Biggam, Director General, Association of Commercial Television in Europe, Brussels, Belgium
After studying at Exeter and Saarbrücken, Ross worked as Legal Adviser to the House of Lords EU Select Committee before joining ITV, the leading commercial broadcaster in the UK, where he ended up as Head of European Affairs. In April 2000, he moved to Brussels to become Director General of the Association of Commercial Television in Europe (ACT) which represents the business interests of the commercial television sector at the EU institutions. Priority issues for the ACT include competition, intellectual property and digital TV issues, as well as the EU Television Without Frontiers directive. The growing membership of the Association now covers 25 member companies, active in twenty-one European countries and encompassing several business models, from free-to-air television broadcasters to multimedia groups and digital TV platform operators.
Andreas Büchelhofer, CEO Gallup Institute for Market research Vienna, Vienna, Austria
Dr. Andreas Büchelhofer – born in Vienna - is one of the most experienced home shopping executives in Europe. He started his career in Munich 1995 as CEO of HOT - today HSE24 - and developed the company to a profitable business and market leader till he left. In 2003 he founded his own company 1-2-3.tv, Germanys first 24-hour live auction channel with 100 million € net sales. He sold his shares in 2012 and moved to QVC as director of ecommerce and marketing. In June 2014 after he left QVC he was promoted as CEO at the Gallup Institute for market research in Vienna.
John Congdon, President Beachbody LLC, London, United Kingdom
As co-founder of Beachbody, LLC, Jon Congdon is instrumental in shaping the mission of the company and expanding its vision and growth. Reporting to him are product marketing, e-commerce, technology and brand leadership, and he oversees media distribution channels and International business to increase the Beachbody® market worldwide. Jon's commitment to creating well-tested, effective products has helped the company build a reputation for quality programs and merchandise that deliver real results. Beachbody’s stellar reputation built in its first 14 years of business have earned many awards and accolades, including multiple Telly Awards and an A+ rating from the Better Business Bureau. After launching his career at Procter & Gamble, Jon traveled the world "on walkabout" before teaching science for more than three years in California. However, he eventually felt the call back to the world of marketing entrepreneur ship. In 1996, he joined leading infomercial marketer Guthy-Renker, where he met Carl Daikeler, and the two collaborated on multiple national marketing campaigns before founding Beachbody in 1998. Jon, along with Carl, was a ﬁnalist for Ernst & Young's Entrepreneur of the Year® award in 2005. He holds seats on two boards and served two terms on the Electronic Retailing Association (ERA) Board of Directors. In 2009, he testiﬁed in Washington, D.C., in front of the Senate Commerce Subcommittee on Consumer Protection, Product Safety, and Insurance as a representative of the marketing industry supporting the right to use inspirational testimonials in advertising. Jon graduated from the University of California, Los Angeles, and holds a degree in political science with dual emphases in American Constitutional Law and International Relations. He can often be found on the beaches of Southern California pursuing his favorite sport, beach volleyball.
Susanne Czech, EMOTA, Secretary General, Brussels, Belgium
Susanne Czech has been Secretary General of EMOTA, the Brusselsbased European association representing e-commerce, since January 2007. Before joining EMOTA, Ms Czech directed the Single Market and International Affairs Committees at CEA, the European Insurance Federation (renamed as “Insurance Europe”), in Brussels, after representing, for more than eight years, the interests of the Austrian insurance industry at European and international level from her position as an international affairs manager at VVO, the Austrian Insurance Federation, in Vienna. Ms Czech graduated from the University of Graz (Austria) as a Doctor of Law and speaks six languages.
Ken Daly, CEO JML Group, London, United Kingdom
Ken Daly is CEO of JML, the innovative consumer product brand with global sales through retail, ecommerce and direct response television. Ken joined JML in 1994 initially in a sales role when the company employed just four people. Ken rapidly progressed through a variety of positions as the company expanded, becoming CEO in 2011. JML now employs over 350 people, has offices in eight countries and distribution partners in over 80 international markets. Ken’s background is in electronic engineering and he is currently treasurer of ERA Europe.
Oliver Gray, Director, European Advertising Standards Alliance, Brussels, Belgium
Dr. Oliver Gray is Director General of the European Advertising Standards Alliance (EASA), the single voice of advertising self-regulation. Since 1993 Oliver has helped to spearhead the growth, value and credibility of advertising self-regulation in Europe and beyond. Oliver was instrumental in setting up the European Interactive Digital Advertising Alliance (EDAA) in 2011 and the innovative SR programme for OBA in Europe. He is currently Director General of the EDAA, where he applies his knowledge and expertise in effective advertising self-regulation to modern, evolving and increasingly innovative technologies and practices. Oliver is also a co-chair of the International Chamber of Commerce’s Code Revision Taskforce and holds a PhD in European Political Science from the University of Bath and speaks English, Dutch, French and German.
Alfred Grinschgl, CEO Rundfunk und Telekom Regulierungs-GmbH (RTR), Vienna Austria
Alfred Grinschgl was born in Graz in 1952. He studied law at the University of Graz and graduated with a doctorate in law in 1978. From 1971 he was employed as editor of the daily newspaper Südost-Tagespost in Graz. He then worked in Vienna as domestic-politics editor with the Roman Catholic weekly Die Furche from 1976 to 1979. Afterwards, and up to 2001, he was active as Managing Director of various subsidiaries within the Styria publishing house group (now Styria Media Group AG) in Graz, including Grazer Kabel-TV GmbH and Telekabel Graz as the Cinevision television and video production company. From 1993 Alfred Grinschgl had a leading role in establishing private radio companies in Austria, serving as founding Managing Director of Antenne Steiermark – the first private radio station licensed in Austria – and as Managing Director of Antenne Wien. Since June 1st 2001 Alfred Grinschgl has been a Managing Director of the Austrian Regulatory Authority for Broadcasting and Telecommunications (RTR), responsible for the Media Division. RTR provides operational support for the Austrian Communications Authority (KommAustria) in the fulfilment of its duties. Alfred Grinschgl is additionally responsible for FERNSEHFONDS AUSTRIA (Austrian Television Fund), for the funding of non-commercial and commercial broadcasters and for the Austrian Digitization Fund.
Konrad Hilbers HSE24 GmbH, Ismaning, active chairman and Shareholder, Ismaning, Germany
Dr. Konrad Hilbers is chairman and shareholder of HSE24, which is operating live teleshopping channels in Germany, Austria, Switzerland, Italy and Russia. Hilbers has served as CEO of HSE24 between 2003 and 2007 after which he remained shareholder representative and later chairman and shareholder. Before HSE24, he served in various management positions in the Bertelsmann Group, among them CFO of Random House, COO of AOL Europe and CEO of Napster Inc.. Konrad Hilbers is an honorary professor of Ludwig-Maximilian-Universität in Munich.
Vishnu Mohan, CEO Havas Media Group, Asia Pacific, Singapore
Vishnu took up the responsibility of setting up the media network from scratch for Havas Group in Asia in 2005. The youngest international network has continued to grow aggressively under his watch through new business momentum and geographical expansion. Today as the CEO of Havas Media Group Asia Pacific, he oversees offices in 17 countries in the region, spanning across 25 cities. Vishnu’s leadership, with a focus on “creating meaningful connections for brands” has played a critical role in steering Havas Media Group in Asia Pacific to its current leadership position. The agency has not only developed a reputation for its challenger mindset but its performance has been exceptional in key markets in APAC. Having spent 20 years in the industry, Vishnu has worked across account management, strategic planning and agency management roles at creative and media agencies in India, China, Singapore and United Kingdom. Starting his advertising career with Y&R in India, where he looked after the Colgate Palmolive business, he moved to Euro RSCG (now Havas Worldwide) Singapore in 1995. Under his stewardship, Euro RSCG grew to be one of the most successfully integrated 360 agencies winning the Agency of the Year at the very first Effies in Singapore. Currently based in Singapore, Vishnu is a regular speaker at industry events like Ad Tech, Festival of Media Asia, Asia Pacific Media Forum and E4M Media Conclave. He has been invited to sit on the jury of top global and regional advertising awards including Cannes Lions, Spikes Asia and Asia Media Effectiveness awards. He has been interviewed by broadcast networks BBC News, NDTV Profit, CNBC-TV 18, CBS-ABN to name a few. As a board member of the Mobile Marketing Forum (Asia Chapter), Vishnu is at the forefront of mobile marketing advocacy in the region.
Tina Osojnik,Studio Moderna, LL.M., MBA, Head of Intellectual Property&Brand protection department
Born in Ljubljana, Master's degree in law and real estate management, knowledge of the economy and business obtained by Executive MBA Business School Cotrugli, in the field of intellectual property rights active for several years. Experience gained first at the Office for Intellectual Property, where she advised many companies and individuals how to protect, defend and exploit intellectual property rights, now in the private sector she leads Intellectual property & Brand protection department at Studio Moderna, Leading multi-channel e-commerce and direct to consumer platform in Central & Eastern Europe, with a vertically-integrated network reaching more than 400m consumers across 21 countries, where she works primarily in the area of strategic advising and effective protection and enforcement of Intellectual property rights, including contractual relationships and due-diligence matters. She also lectures and is mentor to start-ups on intellectual property strategies for trademarks, designs, copyright, patents and trade secrets.
Jean-Camille Raymond, CEO BEST of TV, Boissy l´Aillerie, France
After graduating from CASS Business School in London, Jean-Camille started his career in 1992 when joining Passat, a french company operating in retail distribution with in store video marketing concept. He held various position as director and shareholder while this company grew to become one of the largest retail specialist for innnovative consumer products in Europe. Jean-Camille then founded Best of TV in 2009 to specifically address the distribution of « original » DRTV products in the retail market. Best of TV team works in close cooperation with key players in France to maximise DRTV products successes, from TV markets, to large scale retail with direct access to major euroepan retailers like Carrefour, Auchan, Castorama, Decathlon. Best of TV Benelux and Iberia ( both founded in 2013 ) are now serving the belgium and spanish market. Starting january 2014, Best of TV is part of RTL / M6 media group to expand the retail business of Home Shopping Service, the leading DRTV company in France and Belgium. Paralelly jean-Camille has been serving ERA Europe as a board director since 2011 and is the Chairman of the self regulation committee.
Stephen Shackell, Amazon, United Kingdom
Stephen Shackell joined the TRMS (Transaction Risk Management Services) as the Product Quality Program Manager, with responsibility for Amazon policy and engagement for the EU on a number of topics including counterfeit goods, product safety and restricted products. He joined Amazon.co.uk in May 2014, having spent four years with the UK Government working in intelligence at the Intelligence Hub at the Intellectual Property Office, as an Accredited Financial Investigator and Proceeds of Crime Advisor. Prior to joining the IPO, he gained background experience in fraud, counterfeiting and other trading standards related issues during employment with the City of Liverpool Trading Standards where he served as a Trading Standards Officer, and South Wales Police where he served as an Accredited Financial Investigator.
Justyna Shala Teleshopping Clearance Manager, Clearcast, London, United Kingdom
Justyna Shala is Teleshopping Clearance Manager at Clearcast, the company responsible for ensuring ads comply with The UK Code of Broadcast Advertising, which sets out what is and isn’t permitted in UK TV advertising. Clearcast plays an important role in the world of advertising and the service offered includes international clearance. Justyna joined Clearcast in 2010 and is responsible for compliance of infomercials and shortform teleshopping commercials. Justyna has gained a wide ranging teleshopping and direct response experience during her work in companies such as Time Life, Bradford Exchange and BCA (part of Bertelsmann AG).
Roger Colaizzi, Venable LLP
Roger Colaizzi chairs Venable’s national Intellectual Property Litigation and Advertising Litigation Groups He has significant trial experience in Intellectual Property Rights, including Lanham Act false advertising, state deceptive trade practices, trademark, trade dress, patent, copyright, unfair competition, direct to consumer marketing, social networking, domain names, affiliate advertising, keyword advertising, and other e-commerce matters. He has successfully brought and defended against dozens of preliminary injunction motions and requests for temporary restraining orders, which are important remedies in competitive advertising and the protection of intellectual property, product brands and other proprietary assets.
Eliot Segal, SVP Program Development, G|R International, Santa Monica, United States
Elliott Segal is Senior Vice President, Program Development at Guthy-Renker International. The company is one of the largest direct marketing companies in the world with product distribution in 61 countries. Segal has worked in the advertising and marketing arena for around 25 years, 17 of these in the infomercial/DRTV industry. Since joining Guthy-Renker in 1994, Mr Segal has supervised production for more than 150 campaigns and successfully launched brands in the beauty, diet, fitness and entertainment intellectual property categories
Philip Westermeyer Managing Director Metrigo, Hamburg, Germany
Philipp Westermeyer is founder of metrigo, which was sold to Zanox in 2013. He began his career as assistant to the board of Bertelsmann AG. After that he worked as an investment manager at Gruner + Jahr New Media Ventures. In 2009 he founded adyard and is the organizer of Online Marketing Rockstars and Online Marketing Camp. He also runs the job platform OnlineMarketingJobs.de.
The ways in which people “consume” video media continues to change and evolve. New technologies are allowing people to access media on the same or a second, or even synchronized media device, via streaming in a linear or non linear way. The way in which media content is regulated by the various authorities across Europe, would ideally keep abreast of these changes in media consumption and in this session we would to explore to what extent existing regulatory processes are still able to provide a fair and level playing field in the specialist areas of e-commerce and teleshopping, given the divergent ways in which consumers are exposed to this type of media To gain a wider perspective on these issues, from both inside and outside Europe, we are looking forward to hearing the views on the opinions on these issues from
Panel II will focus on self regulation. We would like to discuss what institutions and organizations can do to ensure that they have a trust mark which is relevant to the consumer.
ERA Europe has continuously worked for the past 10 years to implement and improve its own self regulatory procedure. What started as a mere b2b initiative has become, with the initial launch at the Berlin conference in 2012, a b2c program, where consumers can see their rights on the ERA Europe self regulation webpage http://shopwithconfidence.eu. It started in English and German language, but now Italian, French and Spanish versions are available Consumers are now able to send their complaints and comments directly to the independent Self Regulation Officer.
To gain a wider perspective on this initiative we are looking forward to hearing opinions and comments on these issues from
All around the globe lawyers and courts try to resolve this difficult gray area. Various jurisdictions in a truly global industry do not simplify the matter. Following the legal path to the extend is costly and time consuming.
For many global companies the United Kingdom is the first market they enter, when they decide to come to Europe. Clearcast is the Institution in the UK, where teleshopping clips get clearance before they might be aired.
Teleshopping Clearance Manager Justyna Shala will give a brief introduction on the procedure, companies must be aware of.