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Speakers & Programme

Find the Speakers & Programme - of Rome 2013

The 2014 Program will be presented, as soon it is finished.


As ever, we have a superb line-up of speakers at this year's ERA Europe HomeShopping Conference. 

You can download a full list of speakers and their biographies here

Philippe Bornstein is the Founder and CEO of Netineo.

Adrian Burleton is the COO of Studio Moderna. 

Maja Cappello is Deputy Director of the Media Services Directorate of the Italian communications authority (AGCOM) and Vice Chairperson of the European Platform of Regulatory Authorities (EPRA).

Ed Garrubbo is CEO of Icomm and Creative Commerce

Felix Hofer is a partner of the law firm Hofer-Loesch-Torricelli in Florence.

Claudia Lewis is a leading US expert on telemarketing and advertising regulation.

Peter Marinello is head of the ERA Self-Regulation programme in the US. 

Andrea M. Michelozzi is Head of Digital Communications and News Director of HSE24. 

Klaus Parchent is ERA Europe's self-regulation officer. 

Paolo Penati is COO and CFO of QVC Italy.

Sami Rehani, President of Best Buy Vietnam and President of Best Buy Home Shopping Indonesia.

Megan Richards is Director for Coordination in the EU’s Directorate General for Communications Networks, Content and Technology. 

Songpol Shanmartkit is currently CEO of TV Direct Plc in Thailand.

Full details of their biographies can be found below.



Conference Programme

The programme for the ERA Europe Electronic HomeShopping Conference is as follows:

Monday 24 June: The Future of TV Shopping

First session: Building the Triangle of Trust: Industry-Institutions-Consumers. 09.30-11.00

ERA Europe’s members are a significant component in the television ecosystem in Europe as content providers. ERA Europe’s self-regulation approach is the cement in the triangle of trust, building consumer awareness and confidence and promoting the TV Shopping industry’s profile and reputation. This represents the key to the industry’s growth and its economic contribution to struggling European economies. Jérôme Dillard will moderate the session. Maja Capello will give the opening keynote presentation and Megan Richards will give the second keynote presentation. Peter Marinello, head of the ERA Self-Regulation programme in the US will also explore the issues and explain how self-regulation works across the Atlantic, while Paolo Penati of QVC Italy will provide his perspective. 

Moderator details: 

Marcel Avargues is a last-minute replacement for Jérôme Dillard of TF1 Group as moderator of this session as he is indisposed. An internationally-marcel recognized expert on electronic retailing and direct marketing issues, Marcel is a frequently-requested speaker at conferences around the globe sponsored by organisations including the European Institute for Direct Marketing, the Direct Marketing Association and the Institute for International Research, and more recently Conferences on Interactive Television in Sofia, Bucharest and Lisbon

Speaker details:

Peter Marinello is is the Director of the Advertising Self-Regulatory Council’s (“ASRC”) Electronic peter marinelloRetailing Self Regulation Program (“ERSP”) and a Vice President of the Council of Better Business Bureaus, Inc. (“Council of Better Business Bureaus, Inc.”). Before joining ASRC in July 2004, Peter had been the Associate Director at the National Advertising Division of the CBBB (“NAD”) since 2000 and a Senior Staff Attorney with NAD since March of 1993. Peter has addressed issues pertaining to new media, telemarketing, dietary supplements and nuclear energy, among others, and has spoken on behalf of the NAD and ERSP at a number of trade conferences and workshop seminars throughout the country. He has also been the author of a number of articles regarding advertising self-regulation in various trade publications. With self-regulation now centre stage in Europe, Peter is the ideal candidate to discuss the US experience and what European retailers can learn from it. 

Maja Cappello is Deputy Director of the Media Services Directorate of the Italian communications authority (AGCOM) maja cappelloand Vice Chairperson of the European Platform of Regulatory Authorities (EPRA). She joined the Italian regulator AGCOM in 1998 and in her daily work she is regularly involved in audiovisual regulatory issues at European level, both contributing to international conferences and committees, as participating as national expert in European Union and Council of Europe cooperation projects. She is author of articles and speeches in the areas of audiovisual media services, media pluralism, copyright and consumer protection and holds an LLM in EU law and a PhD in European social law after graduating in Law in 1994. She is lecturer in Media law at University level (Bachelor, Master and PhD) since 2001.

Megan Richards has Bachelor of Science, Bachelor of Laws and Master of Public Administration degrees and is a member of the Bar of New York.  She has worked for the United Nations Development Programme in megan richards
Africa, the Inter-American Development Bank in Washington, the Government of Canada and private law firms.  In 1991 she joined the European Commission, initially working on programmes relating to SMEs.  For a number of years she was Head of Unit of Administration and Finance dealing with legal, contractual, and financial issues relating to research projects in the Research DG and from 2002 to 2006 she was the Head of Unit for dealing with legal, regulatory and contractual issues relating to the European Union research Framework Programmes. In September 2006 she became Director of Resource Management in the Commission's Joint Research Centre, in May 2009 was appointed Director of General Affairs in the Commission's Directorate General for Information Society and Media (INFSO) and in April 2011 became Director of Converged Networks and Services. From February to September 2012 she was acting Deputy Director General. In DG Communications Networks, Content and Technology (CONNECT) she is Director for Coordination. 

Paolo Penati is COO and CFO of QVC Italy. As part of his role he has responsibility for Administration & Finance, Strategic paolo penatiPlanning & Analysis, Logistics, Customer Care and IT. Paolo has more than 18 years’ experience in CFO/CEO roles and served from 2007 to 2008 as CEO and Managing Director of La Gardenia Beauty and led the transformation of the regional, family-owned business into a national retail chain of beauty stores. Paolo worked at Blockbuster Italia as CFO and then CEO from 1996 to 2007 and was instrumental in their growth from 30 stores to more than 180. Paolo Penati joined QVC at their launch in 2010 and has played an important role with the company. 

 

Second session: E-Retailing Global Forum. 11.00-12.30

With guests from South East Asia, the US and Europe, this session will look at opportunities for growth overseas, focusing specifically on South East Asia as growth and investment zones for the homeshopping industry. Ed Garrubbo will moderate the panel and share his perception of growth markets outside North America and Europe. Songpol Shanmartkit will discuss opportunities in South East Asia, specifically Thailand, Vietnam, Cambodia and Laos in his opening keynote presentation. Sami Rehani will also present his perspectives on Indonesia and Adrian Burleton of Studio Moderna will examine the European market. 

Moderator details: 

ed garruboEd Garrubbo is CEO of Icomm and Creative Commerce LLC. Creative Commerce advises marketers on all forms of electronic retailing, including infomercials, live shopping channels and the internet. Previously, Ed was CEO of American Telecast Products LLC, which has created over a dozen celebrity-driven marketing campaigns, including Total Gym with Chuck Norris and Christie Brinkley. He has also worked with Suzanne Somers, Victoria Jackson, Cher and Jane Fonda.  Before joining ATP, Ed Garrubbo was an attorney at the Washington DC law firm, Venable. He has served on the board of ERA and on the founding board of ERA Europe and is the current immediate past chairman of ERA.  Ed is a citizen of both the United States and Italy.

Speaker details: 

adrian burletonAdrian Burleton is the COO of Studio Moderna. Adrian was previously a board director with Argos in the UK where he initially had responsibility for the supply chain and later oversaw commercial business development and multi-channel strategy and development. As business development director he oversaw all product areas, from clothing to technology. Earlier in his career he worked in IT and logistics at Safeway. Studio Moderna operates in 21 countries and is a fast-growing, multi-channel company. Its most successful market currently is Russia. 

Sami Rehani, President of Best Buy Vietnam and President of Best Buy Home Shopping Indonesia, launched the first TV shopping in Vietnam  samiin 2002. In 2011, Mr. Rehani decided to expand in the fast-growing East Asian market and launched Best Buy Home Shopping Indonesia in late 2012. The company is on track to secure considerable market share by the end of 2013 thanks to its differentiated service and by sourcing the right products for Indonesian consumers, Mr. Rehani’s passion for his career has made him one of the most renowned businessmen in East Asia. He actively supports the company’s dedication to community service and welfare. Under his directives the company continues to generously support charitable organisations in Vietnam and Indonesia.

songphol 2-1Songpol Shanmartkit is currently CEO of TV Direct Plc, a multichannel direct marketing company which mainly operates in the DRTV business to create a positive shopping experience for customers under the concept “Entertaining People With Information.” Shanmartkit is a former chairman of the Thai Direct Marketer Association (TDMA) and of the Assumption Commercial College Alumni Association. He is currently a special guest lecturer for leading universities in Bangkok such as Chula, Thammasart and Rangsit. TV Direct is expanding regionally through its multi-channel marketing business and plans to benefit from Asean Economic Community and other free trade agreements, which will lead to a better flow of products around Southeast Asia and beyond to Australia and New Zealand. 

 


Tuesday 25 June: Transatlantic Regulation - What You Should Know

 

First session: Transatlantic and Regulatory Update: Inside Views and Information for Product Marketers who want to do business on the other side of the Atlantic. 09.30-11.00

A 90-minute presentation updating members on the hottest issues and products as well as advertising issues relevant to the industry. To include case study examples and details of recent developments in the market, such as the EU-imposed review of advertising rules affecting the sale and marketing of cosmetics and ingestibles. This is an absolutely not-to-be-missed session for anyone who's interested in doing business on the other side of the Atlantic - if you're a US company planning to come to Europe or a European operation looking to launch in America, you should be at this session. 

Moderator: Peter Marinello

Speakers: Klaus Parchent, Claudia Lewis, Felix Hofer

Moderator details: 

Peter Marinello (see above for more detailed biography) is is the Director of the Advertising Self-Regulatory Council’s (“ASRC”) Electronic Retailing Self peter marinelloRegulation Program (“ERSP”) and a Vice President of the Council of Better Business Bureaus, Inc. (“Council of Better Business Bureaus, Inc.”). Before joining ASRC in July 2004, Peter was Associated Director at the National Advertising Division of the CBBB ('NAD') from 2000 and a Senior Staff Attorney with NAD since March 1993.

Speaker details: 

klaus parchentKlaus Parchent is ERA Europe’s new self-regulation officer. Klaus was formerly General Counsel at QVC in Germany, and a lawyer who runs his own practice, Parchent Rechtsanwälte, in Düsseldorf, Germany, specialising in Trade Law, Media Law, Business Law and Intellectual Property Law. Klaus has more than 15 years experience, including seven years in-house with QVC Germany. He speaks German, English, Dutch and Spanish fluently  and has a particular focus on Intellectual Property, Trade, Corporate and Media Law.

claudia lewisClaudia Lewis is an attorney with the Washington, DC-based law firm of Venable. Recognised as one of the top legal specialists in the US on dietary supplement label and labelling regulations she has handled complex civil matters from the administrative complaint stage to the Court of Appeals. Ms Lewis represents numerous clients in the areas of FDA regulations governing foods, dietary supplements and over-the-counter drugs, FTC regulations governing advertising on the Internet, television, print media and radio and telemarketing regulations. She also has a number of international clients who she has assisted in establishing a US market for their products.  

Felix Hofer is a founding and named partner of the law firm Hofer-Lösch-Torricelli in Firenze (www.hltlaw.it) and provides legal assistance to hoferdomestic and foreign clients seeking guidance on EU Directives and Regulations or on Italian Laws. His international work focuses primarily on IP & IT and includes areas such as: e-commerce, data protection and privacy issues, contracts dealing with IP rights, advertising, marketing & sales promotion campaigns and commercial communication performed on all media; he also extensively practices civil and administrative law. Felix is a member of: ITechLaw, the Italian Section of AIPPI and the Global Advertising Lawyers’ Alliance. He’s authored articles on legal issues related to IP&IT and frequently performed as a speaker at conferences (in Europe and in the United States) with a focus on such topics. Appearances include events organized by: the Promotion Marketing Association, the Association of National Advertisers, the European Academy of Law, JupiterEvents, American Conference Institute, ITechLaw, AIPPI, Franklin Pierce Law Center, EDANA (the international association for the non-wovens and related industries).

 

Second session: Revisiting Successful D2C Retailing Models. 11.00-12.30 

New e-commerce formats have begun to emerge in the market which appear to acknowledge consumers’ desire for transparency and connectivity. This D2C or “direct-to-consumer” model has gained ground in the US. The model offers significant cost efficiencies by removing the middleman retailer from the product chain and established a direct connection between product maker and consumer. It also means there are no retail overheads so the end price for consumers is much lower - which means a better value proposition. How are these formats developing and what does the future hold? Our session explores all this and more. 

Moderator: Marcel Avargues 

Speakers: Elliott Segal, Philippe Bornstein, Adrian Burleton

Moderator details: 

Marcel Avargues is Executive Director, Conference – ERA EUROPE. He was executive director of the Electronic Retailing marcel
Association’s European affiliate from 2001-2013. His responsibilities included the development of tailored activities and services for the European members of the association.  An internationally-recognized expert on electronic retailing and direct marketing issues, Marcel is a frequently-requested speaker at conferences around the globe sponsored by organisations including the European Institute for Direct Marketing, the Direct Marketing Association and the Institute for International Research, and more recently Conferences on Interactive Television in Sofia, Bucharest and Lisbon

Speaker details:

Elliott Segal is Senior Vice President, Program Development at Guthy-Renker International. The company is one of  the largest direct marketing companies in the world with product distribution in 61 countries. Segal has worked in the advertising and marketing arena for around 25 years, 17 of these in the infomercial/DRTV industry. Since joining Guthy-Renker elliott segalin 1994, Mr Segal has supervised production for more than 150 campaigns and successfully launched brands in the beauty, diet, fitness and entertainment intellectual property categories. 

Philippe Bornstein is an entrepreneur and expert in online video solutions covering content production, publication, monetisation and engagement for media groups and commerce. Founder and CEO of Netineo, Philippe advises and runs operations for companies across Europe. Using the most appropriate technologies and services dedicated to online video, he is cooperating with US-based companies like Ooyala, Brightcove, Liveclicker and Jivox. Philippe also runs numerous conferences, runs a websitephilippe bornstein for video professionals and provides training and coaching organizations to leverage thier online video businesses. Before Netineo, Phil was Senior VP of Netsize Group, a worldwide leader in mobile professional services. Before Netsize, he founded Freeconso, a Direct Marketing web platform that he later sold to Europ@web (LVMH). Philippe has also worked as a manager for international consulting firms such as Accenture and Ernst & Young. Philippe is a graduate of the ESSEC business school.

 

Adrian Burleton is the COO of Studio Moderna. Adrian was previously a board director with Argos in the adrian burletonUK where he initially had responsibility for the supply chain and later oversaw commercial business development and multi-channel strategy and development. As business development director he oversaw all product areas, from clothing to technology. Earlier in his career he worked in IT and logistics at Safeway. Studio Moderna operates in 21 countries and is a fast-growing, multi-channel company. Its most successful market currently is Russia. 

 

Business Luncheon: How to do D2C business in Italy. 12:45-14:00

In this truly interactive session, a panel of media and legal experts will give marketers the inside line on the media, TV and internet market in Italy. You will learn how the EU's directives and regulations most relevant to our industry are implemented in Italy, together with the regulatory basics you need to operate in this country. The speakers' perspective will cover the entire media and TV landscape for DRTV advertisers as well as the digital and online markets. This session will be highly interactive so do come with your issues, projects and questions to grill our expert panel over lunch. 

Moderator: Andrea Michelozzi 

Speakers: Francesco Portolano, Ernesto Apa

Moderator details: 

Andrea Michelozzi has been involved in media, journalism and communication since 1988. He has workedmichelozzi for major international broadcasters and as a journalist has also conducted national news, as well as correspondence from abroad and reportages. As Director of HSE24, he creates a focus on Europe directly from the Vox Box of the European Parliament in Brussels, where he interviews the personalities in the European Parliament, the European Commission and the Council. In 2013, he won the European call on multimedia production of the European Parliament for activities in Italy. He has worked in the United States with CBS and has also lived in Barcelona where he's coordinated projects on TV and in the luxury goods sector. In Italy, he has contributed to the creation and growth of television channels, promoting the creation of the development of digital TV, with relationships in over 16 countries. President of Comunicare Digitale, "father of the European Digital Forum" in Lucca, one of the 5 most important digital events in the sector in Europe. Promoter of innovation, Andrea has acquired important awards and certificates on the competitive processes of the media industry, having developed relationships with the business community most important in Europe and Latin America.

Speaker details: 

 

Francesco Portolano is mainly involved in M&A and private equity work and in the last 15 years this has almost exclusively been in the television and internet sectors (including TV shopping and e-commerce), and in the media sector in general.  In addition to M&A, he counsels media players on strategic legal and portolanoregulatory issues and “bet-the-company” matters.  His clients include many of the top Italian and international players in the media field, and in the TV and internet sector in particular. Francesco’s has had the privilege to advise the major TV shopping players in all the legal and regulatory issues arising from their Italian expansion and operations.  For example, he secured the first-ever national DTT experimental license in Italy for one of his shopping clients in 2002.  In the last 12 months alone, he has advised clients on six transactions involving the acquisition of LCN slots, TV joint ventures and the like. Thanks to his media and M&A experience Francesco is recognized by many guides and rankings, such as Who’s Who Legal and Which Lawyer? (for both M&A and Media) and Which Lawyer?, Chambers Europe and Legal500 (for Media).  He is the only Italian ranked included in the Best of the Best 2013 ranking of the top 30 media lawyers in the world (www.expertguides.com). Francesco graduated in law cum laude in 1991 from the LUISS Guido Carli university in Rome and then earned an LLM degree from the Law School of the University of Chicago in 1997. Francesco is a partner at Portolano Cavallo, a 30+ lawyer Italian law firm which focuses exclusively on advising media sector players on M&A, regulatory, employment, litigation, advertising, intellectual property, etc.  The firm is prominently recognized by most legal rankings and guides for this.  Portolano Cavallo is ranked by the Financial Times among the 50 most innovative law firms in Europe (and is the top-ranked Italian firm in such ranking and is the only Italian firm ranked since 2009).

Ernesto Apa joined Portolano Cavallo in 2003 and became a partner in 2010. He assists clients in the apatelecommunications, media and technology sectors on regulatory and contractual issues. His areas of expertise include television regulation, advertising, exploitation of audiovisual content, copyright, internet, privacy issues and gaming and transactional TV. By way of example, his experience includes guiding clients through Italian regulatory complexities and in this context, thanks to his in depth understanding of the law and clout with regulators, he has been able to secure for his DTT TV clients prime LCN positions.  He has negotiated more than 50 DTT bandwidth capacity carriage agreements, many agreements with SKY Italia, etc. He is a frequent lecturer on media topics and has published several articles on communications and constitutional law in prominent law reviews. Ernesto has a Ph.D in Economy and Corporate Law from La Sapienza university in Rome, from which he obtained his law degree cum laude in 2002. Ernesto is a partner at Portolano Cavallo, a 30+ lawyer Italian law firm which focuses exclusively on advising media sector players on M&A, regulatory, employment, litigation, advertising, intellectual property, etc.  The firm is prominently recognized by most legal rankings and guides for this.  Portolano Cavallo is ranked by the Financial Times among the 50 most innovative law firms in Europe (and is the top-ranked Italian firm in such ranking and is the only Italian firm ranked since 2009).

 

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