Welcome to the website of the annual conference of ERA Europe, the European affiliate of the Electronic Retailing Association.
This conference is for companies who sell 'direct-to-consumer', to the many millions of consumers around the world who buy goods and services on TV, online, and on the move, via electronic media.
This show is an expo not only for the marketers and advertisers, but also key suppliers to the industry, such as call centres, warehousing & fulfilment companies, TV production companies, web design companies, legal firms, and of course companies and inventors with products looking for retail distribution into new territories.
The conference averages an attendance of around 300 delegates, with around 80% of those attendees at Executive Management level.
Last year in Berlin saw the largest attendance since the ERA started its European Conference 15 years ago with almost 400 delegates and representatives from more than 45 countries.
US and Canada was up 40%, Asia also 40% higher and Europe up 9%.
Conference visitors typically represent the following sectors:
- Multichannel Retailers
- Direct Response Retailers & Marketers
- DRTV specialists
- Home Shopping Channels
- Distance Selling Organizations
- E-Commerce retailers
- Catalogue companies